MasterAstro Proposal Prepared for
BizDev BuildNet
What the review found
A short summary of the review of bizdevbuild.net, in order of impact. The full review is below.
Website performance & search review
Website Performance and Search Review
01 · The headline finding
The site was never finished.
Live navigation links lead off the site, into a blank template demo.
Several links in the site’s own menus do not lead to BizDev BuildNet pages. They lead to the demo site of the WordPress theme the site was built from — pages with grey placeholder boxes and filler text like "Strategic Consulting for Construction." A visitor or potential client clicking through the site can land on someone else’s unfinished demo. It is the clearest sign the build was rushed and left incomplete, and it is visible to anyone who clicks. The full evidence is in the findings below.
8.6 seconds — the time for the homepage to become usable on a phone.
On a computer it is under two seconds. Most people searching for a contractor are on a phone, so the slow version is the one they meet first.
An independent automated scan of the homepage, scored on a phone and on a computer.
Google uses mobile loading speed as a ranking factor, so the phone score of 67 is not only a visitor problem — it also holds the site back in search results.
The build was left unfinished
Lead finding
Speed
Technical SEO
Full sitemap and URL structure to be confirmed in the deeper review.
On-page SEO
Structured data & schema
The full schema set should be validated across all page templates in the deeper review.
Accessibility
94 / 100Security & best practices
100 / 100What the site is built on (the root cause)
The current site was scanned to see what it is built with. Here is what loads on it today.
A contractor site that sells nothing online is carrying a full store engine and a heavy page builder it does not need. Every one of these loads on the visitor's device and is part of why the site is slow. A rebuild keeps only what the site actually uses.
Worth noting: the site even has a dedicated SEO plugin installed, yet the basics it is meant to handle, the page description and heading structure, were never set up. Another sign the build was started and not finished.
A rebuilt homepage should answer a visitor’s questions in the order they ask them, and give search engines real content to read.
Hero
One clear line stating what they do and where, a single strong photo of real work, and one primary action such as Request a consultation.
Trust strip
Years in business, project count, licensing and insurance, notable sectors served. Fast credibility.
Services
Plain blocks for general contracting, commercial leasing, architectural design, and procurement — each with two or three lines of real description rather than a one-word label.
Selected projects
Three to six projects with a photo and a sentence each. This is proof, and it adds the content depth the current page lacks.
Why work with us
The network model, the approach, and what makes them a safe choice for a commercial client.
FAQ
Answers common questions and feeds search — see the next section for the recommended set.
Contact
Phone, service area, and a short form, repeated clearly.
This directly addresses the thin-content and broken-heading findings, with one clear H1 and a logical heading order down the page.
A short FAQ serves two purposes: it answers what commercial clients actually ask, and the questions and answers can be marked up as FAQ schema so they can appear directly in search results. A draft set, to be confirmed with the client:
What types of projects does the team take on?
Commercial construction, general contracting, architectural design, and procurement — from tenant improvements to ground-up builds.
What areas do you serve?
Your primary service region and the cities you cover, stated plainly. This is one of the most important answers for local search.
Are you licensed and insured?
Yes — with the licensing and insurance details stated clearly, since it is a common qualifying question for commercial clients.
How does the design and build process work?
A short three or four step description, from first consultation through design, procurement, and construction.
How long does a typical project take?
A plain answer with ranges by project type, setting expectations early.
How do clients get started?
A consultation — how to book one, and what to expect on the first call.
This is for example purposes only and is not aligned with SEO research or owner input, which happens during the build.
The single highest-leverage SEO move for a local contractor. Today the site has only a basic breadcrumb markup — none of the structured data that drives local search. The rebuild would add:
In plain terms: this is the difference between a site that simply exists and a site that search engines can confidently put in front of nearby clients looking for exactly what they do.
A modern, lightweight foundation (Astro), published on fast global hosting (Cloudflare). No WordPress, no page builder, and no online-store engine running in the background.
Performance
Built to be found
Lower maintenance and stronger security
A full visual refresh
This part of the scope applies if you choose a light refresh or a new design, rather than an exact rebuild of the current look. A rebuild is also the moment to bring the look fully up to date, not just the speed.
The site keeps everything that works today and loses nothing in search. The difference is a presence that looks as established as the business actually is.
Freedom to grow without limits
The current site is not broken — it is overbuilt and boxed in. A rebuild does the same job with a fraction of the weight, looks the part, and can grow in any direction the business takes.
Image & content cleanup
Priority & phasing
A finished, clean foundation. Rebuild off WordPress and the page builder onto the lightweight build, so every page is a real BizDev BuildNet page that leads where it should — no links into a template demo, no placeholder content, nothing half-built. This single step also resolves most of the speed, the unused code, and the security gaps at once.
Search and content. Meta titles and descriptions, corrected heading structure, expanded homepage content, and the full schema set including local business and FAQ markup.
The finishing layer. Image cleanup, accessibility contrast fixes, region settings, and Google Business Profile alignment.
The deeper review. Once engaged, the full-site crawl, the complete link-destination check, rankings, backlinks, and competitor comparison guide the next round of work.
A few questions
Answer what you can. Skip anything you are unsure of, you can still submit. None of this is a commitment, it just helps shape an accurate proposal.